Seaweed that is processed into ready-to-eat food is much liked by the general public. This is because seaweed has a unique taste, high in fiber and practical. One of the businesses that process seaweed in Yogyakarta is Ora Food. Ora Food processes seaweed into snacks, namely seaweed chips and sprinkled seaweed, where there are two flavors for each product. The purpose of this study is to find out about marketing aspects, technical aspects, and financial aspects of business. The data collection methods used are observation, participation, interviews, and documentation obtained directly in the field. The marketing aspect studied consists of marketing strategies that include (Segmentation, Targeting, Positioning, &; Differentation) and marketing mix which includes the 7Ps (Product, Price, Promotion, Place, People, Process, &; Physical Evidence). The technical aspects include determining the location of the business, facilities, infrastructure, and production processes. The financial aspect consists of capital, financing, revenue, profit, R/C, BEP and RTC. The results of the study were obtained where the revenue obtained was Rp. 24,375,000 / month, profit of Rp. 11,941,255 / month, R/C >1 means profitable business, BEP sales of Rp. 11,432,704, BEP Unit of original seaweed chips as much as 290 units, BEP Unit of spicy seaweed chips as much as 315 units, BEP Unit of original seaweed and sow as much as 17 units per variant, and an RTC value of 78%. Therefore, Ora Food is said to experience profits and is able to run well in the short term.
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Fadillah, F. A. F., & Intyas, C. A. . (2024). PROFITABILITY ANALYSIS OF SEAWEED PROCESSING BUSINESS (ULVA LACTUCA) IN ORA FOOD YOGYAKARTA CITY. JECE - Journal of Empowerment Community and Education, 3(4). Retrieved from https://jurnalpengabdian.com/index.php/jece/article/view/809
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