PROFITABILITY ANALYSIS OF SEAWEED PROCESSING BUSINESS (ULVA LACTUCA) IN ORA FOOD YOGYAKARTA CITY

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PDF (Bahasa Indonesia)
Published: Jan 7, 2024
Keywords:
rumput laut, keripik rumput laut, ora food, strategi pemasaran, bauran pemasaran, aspek teknis, aspek finansial seaweed, seaweed chips, ora food, marketing strategy, marketing mix, technical aspects, financial aspects

Main Article Content

Faizah Ajeng Fadillah Fadillah
a:1:{s:5:"en_US";s:21:"Universitas Brawijaya";}
Candra Adi Intyas
Brawijaya University

Abstract

Seaweed that is processed into ready-to-eat food is much liked by the general public. This is because seaweed has a unique taste, high in fiber and practical. One of the businesses that process seaweed in Yogyakarta is Ora Food. Ora Food processes seaweed into snacks, namely seaweed chips and sprinkled seaweed, where there are two flavors for each product. The purpose of this study is to find out about marketing aspects, technical aspects, and financial aspects of business. The data collection methods used are observation, participation, interviews, and documentation obtained directly in the field. The marketing aspect studied consists of marketing strategies that include (Segmentation, Targeting, Positioning, &; Differentation) and marketing mix which includes the 7Ps (Product, Price, Promotion, Place, People, Process, &; Physical Evidence). The technical aspects include determining the location of the business, facilities, infrastructure, and production processes. The financial aspect consists of capital, financing, revenue, profit, R/C, BEP and RTC. The results of the study were obtained where the revenue obtained was Rp. 24,375,000 / month, profit of Rp. 11,941,255 / month, R/C >1 means profitable business, BEP sales of Rp. 11,432,704, BEP Unit of original seaweed chips as much as 290 units, BEP Unit of spicy seaweed chips as much as 315 units, BEP Unit of original seaweed and sow as much as 17 units per variant,  and an RTC value of 78%. Therefore, Ora Food is said to experience profits and is able to run well in the short term.

Article Details

How to Cite
Fadillah, F. A. F., & Intyas, C. A. . (2024). PROFITABILITY ANALYSIS OF SEAWEED PROCESSING BUSINESS (ULVA LACTUCA) IN ORA FOOD YOGYAKARTA CITY. JECE - Journal of Empowerment Community and Education, 3(4). Retrieved from https://jurnalpengabdian.com/index.php/jece/article/view/809
Issue
Vol. 3 No. 4 (2023)
Section
Articles

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      PKPRouter._authorizeInitializeAndCallRequest(Array[2], Object:Request, Array[1], false) % line  231, file: PKPPageRouter.inc.php
   PKPPageRouter.route(Object:Request) % line  143, file: Dispatcher.inc.php
Dispatcher.dispatch(Object:Request) % line  281, file: PKPApplication.inc.php
PKPApplication.execute() % line   68, file: index.php

                                                                  ADOConnection.CacheExecute(3600, SELECT 				o.submission_id, 				MAX(s.context_id) AS journal_id, 				MAX(i.date_published) AS i_pub, 				MAX(p.date_published) A..., Array[2]) % line  132, file: DAO.inc.php
                                                               DAO.retrieveCached(SELECT 				o.submission_id, 				MAX(s.context_id) AS journal_id, 				MAX(i.date_published) AS i_pub, 				MAX(p.date_published) A..., Array[2], 3600) % line   91, file: ArticleSearchDAO.inc.php
                                                            ArticleSearchDAO.getPhraseResults(Object:Journal, Array[1], null, null, , 500, 1) % line  201, file: SubmissionSearch.inc.php
                                                         SubmissionSearch._getMergedPhraseResults(Object:Journal, Array[1], , null, null, 500, 1) % line  146, file: SubmissionSearch.inc.php
                                                      SubmissionSearch._getMergedKeywordResults(Object:Journal, Array[4], , null, null, 500, 1) % line  194, file: SubmissionSearch.inc.php
                                                   SubmissionSearch._getMergedPhraseResults(Object:Journal, Array[4], null, null, null, 500, 1) % line  146, file: SubmissionSearch.inc.php
                                                SubmissionSearch._getMergedKeywordResults(Object:Journal, Array[3], null, null, null, 500, 1) % line  132, file: SubmissionSearch.inc.php
                                             SubmissionSearch._getMergedArray(Object:Journal, Array[1], null, null) % line  263, file: SubmissionSearch.inc.php
                                          SubmissionSearch.retrieveResults(Object:Request, Object:Journal, Array[1], null, null, null, Object:DBResultRange, Array[1]) % line   92, file: RecommendBySimilarityPlugin.inc.php
                                       RecommendBySimilarityPlugin.callbackTemplateArticlePageFooter(Templates::Article::Footer::PageFooter, Array[3]) % line  107, file: HookRegistry.inc.php
                                    HookRegistry.call(Templates::Article::Footer::PageFooter, Array[3]) % line 1256, file: PKPTemplateManager.inc.php
                                 PKPTemplateManager.smartyCallHook(Array[1], Object:Smarty_Internal_Template) % line   43, file: 42362804174f266c598cdb32c3208fc745b92101^1c372c95cd85572e0fbc9a53d0323a0b229cfc78_0.app.frontendpagesarticle.tpl.php
                              content_63be2a04115b16_07268894(Object:Smarty_Internal_Template) % line  123, file: smarty_template_resource_base.php
                           Smarty_Template_Resource_Base.getRenderedTemplateCode(Object:Smarty_Internal_Template) % line  114, file: smarty_template_compiled.php
                        Smarty_Template_Compiled.render(Object:Smarty_Internal_Template) % line  216, file: smarty_internal_template.php
                     Smarty_Internal_Template.render(false, 1) % line  232, file: smarty_internal_templatebase.php
                  Smarty_Internal_TemplateBase._execute(Object:Smarty_Internal_Template, null, 42362804174f266c598cdb32c3208fc745b92101, null, 1) % line  134, file: smarty_internal_templatebase.php
               Smarty_Internal_TemplateBase.display(frontend/pages/article.tpl, null, 42362804174f266c598cdb32c3208fc745b92101, null) % line  924, file: PKPTemplateManager.inc.php
            PKPTemplateManager.display(frontend/pages/article.tpl) % line  287, file: ArticleHandler.inc.php
         ArticleHandler.view(Array[1], Object:Request) % line  391, file: PKPRouter.inc.php
      PKPRouter._authorizeInitializeAndCallRequest(Array[2], Object:Request, Array[1], false) % line  231, file: PKPPageRouter.inc.php
   PKPPageRouter.route(Object:Request) % line  143, file: Dispatcher.inc.php
Dispatcher.dispatch(Object:Request) % line  281, file: PKPApplication.inc.php
PKPApplication.execute() % line   68, file: index.php