Analysis of the Profitability of the Mackerel Fish Crackers Business at the Fishery Souvenir Center in Ciepoerindo Micro, Small and Medium Enterprises, Cilacap Regency
Ikan Tenggiri; Kerupuk Ikan Tenggiri; Ciepoerindo; Bauran Pemasaran Mackerel Fish; Mackerel Fish Crackers; Ciepoerindo; Marketing Mix
Main Article Content
Adinda Setya Luthfiani Luthfiani
a:1:{s:5:"en_US";s:12:"Universitas ";}
Candra Adi Intyas
Abstract
Mackerel fish has a high nutritional and protein content with a distinctive savory taste, so mackerel fish is in great demand by many consumers. One of the processed fishery products from mackerel fish is crackers. Currently, Ciepoerindo Small and Medium Enterprise play a role in processing fisheries into cracker products. The purpose of this research is to find out and describe the management aspects, technical aspect and financial of the business. The data collection method usus active participation, observation, interviews and documentation. Marketing aspects include marketing strategy (segmentation, targeting, positioning, differentiation) and marketing mix (product, price, place, promotion, process, people, physical evidence). Technical aspects include determining business location, infrastructure and production processes. The financial aspect for profitability analysis consists of capital, financing, revenue, profits, R/C, Break Even Point (BEP), and Return to Total Capital (RTC). The results of this research showed that revenues amounted to IDR 207.000.000/month, profits amounted to IDR 73.985.469/month, R/C > 1 means profitable, BEP for units of mackerel fish crackers was 23 units, 10 units of original fish crackers and 10 units of onion fish crackers. Break Even Point sales amounted to IDR 4.959.672, and RTC value of 53%. Therefore, Ciepoerindo Small and Medium Enterprise are said to be profitable in the short term and able to run well.
Article Details
How to Cite
Luthfiani, A. S. L., & Candra Adi Intyas. (2024). Analysis of the Profitability of the Mackerel Fish Crackers Business at the Fishery Souvenir Center in Ciepoerindo Micro, Small and Medium Enterprises, Cilacap Regency. JECE - Journal of Empowerment Community and Education, 3(4). Retrieved from https://jurnalpengabdian.com/index.php/jece/article/view/808
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